ElasticPeople™ is a multi-disciplinary creative studio specializing in identity, brand development, film production and live experiences. Our work lives at the cross-section of art, music and culture. We collaborate with those who understand evolution - but are not afraid of revolution.
Will Elastic People work for you?
Against Invisibility.
Manifesto
Style is temporary. Culture is not. Creativity should create tension. Safe work rarely changes anything and the most meaningful work is often the most uncomfortable. We believe our responsibility is not simply to make brands visible, but unforgettable - to create work that people don't just see, but feel. We pursue projects that move culture forward. Work that captures a moment and instigates dialogue. Creative that only happens when collaborators are willing to take risks, challenge conventions, and embrace the unknown. In creativity, we strongly believe that there is nothing more dangerous than playing it safe.
About
For over two decades, we have partnered with artists, brands, and platforms during defining moments—helping shape visual language, narrative clarity, and cultural presence. Elastic People is a multi-disciplinary creative studio operating as a hybrid between a creative agency and a production company.
Known globally for our work in music and entertainment, we approach every project as a connected ecosystem rather than isolated deliverables. Our passion exists at the intersection of typography, graphic design, film, photography, and live experiences, using each medium as part of a larger creative language to push provocative and strategic storytelling.
We believe audiences are highly perceptive and immediately sense when work lacks intention or coherence. In a landscape oversaturated with content, clarity becomes the differentiator. Our cultural philosophy is grounded in listening first: to the artist, to the brand, to the moment in time.
We study how people connect, remember, and engage, then design and produce content that feels emotionally precise and culturally fluent. By prioritizing identity, consistency, and meaning, we create projects that resonate across borders and generations—work that doesn’t simply exist in culture, but contributes to it.
Our work is rooted in strategy, restraint, and long-term vision, allowing ideas to travel across mediums while maintaining coherence, authenticity, and impact.
Located in the Miami Design District, Elastic People was founded by Creative Director Carlos Pérez.
Artists & collaboratos
- Akon
- Annuel AA
- Bad Bunny
- Bomba Estéreo
- CNCO
- Carlos Vives
- Chayanne
- Christian Nodal
- Cultura Profética
- Daddy Yankee
- De La Tierra
- Demi Lovato
- Don Omar
- Draco Rosa
- Ednita Nazario
- Feid
- J Balvin
- Janet Jackson
- Joan Sebastian (Estate)
- Joan Smalls
- Juan Luis Guerra
- Juanes
- Laura Pausini
- Lil Jon
- London Symphony Orchestra
- Los Temerarios
- Luis Fonsi
- Mala Rodríguez
- Maluma
- Manuel Turizo
- Maná
- Marc Anthony
- Myke Towers
- Natalia Jiménez
- Natti Natasha
- Nicky Jam
- Olga Tañón
- Ozuna
- Pepe Aguilar
- Pitbull
- Prince Royce
- Rauw Alejandro
- Ricardo Arjona
- Ricky Martin
- Romeo Santos
- Sebastián Yatra
- Selena Quintanilla (Estate)
- Snoop Dogg
- Tego Calderón
- Thalía
- Will Smith
- Wisin & Yandel
- Yandel
- Yolandita Monge
Clients
Over the years, Elastic People has helped shape the visual and cultural language of Latin music, collaborating with 25 of Billboard’s 50 Greatest Latin Artists of All Time and amplifying the work of icons who continue to challenge the status quo on a global stage.
- ABC Networks
- AEG
- Apple Music
- Atlantic Records
- Bacardi
- Billboard
- Copa America
- Deutsche Bank
- Harley-Davidson
- Interscope
- Live Nation
- Mercedes-Benz
- NBA
- NBC
- Nike
- Pepsi International
- R/GA
- RPA Media
- Reebok
- Republic Records
- Roc Nation
- Sony Music
- Spotify
- TBWA/CHIAT/DAY
- Toyota
- Universal Music
- Univision
- Warner Music Latina
- Westbrook
Published works
We have directed the creative vision behind 40+ Grammy-nominated albums and 20+ international tours. Our film work has reached audiences world-wide, generating over 25 billion views on YouTube and earned recognition through prestigious international publications.
- Billboard Magazine
- Brand Week
- Communications Arts
- Creativity Magazine
- Graphic Design USA
- Graphis
- How Magazine
- ID Magazine
- .Net
- Rolling Stone
- Step Magazine
- Taschen Books
- Time Magazine
- Variety
- Vibe
Awards
- Latin Grammy2xWinner
- Latin Grammy5xNominee
- Guinness World Records5xWinner
- Billboard Music Award 1xWinner
- Premios Lo Nuestro7xNominee
- American Music Award1xNominee
- Telly Award6xWinner
Engagements
We regularly contribute to leading conferences, educational programs, and industry forums focused on culture, music, design, branding, creative innovation, and the evolving relationship between design, technology, and human connection. Our speaking engagements include MIDEM (Cannes), Billboard Music Week, the Recording Academy’s Directors Talk Series, the NAB Show, and other influential gatherings across the creative industries. We are also frequently invited to present at corporate headquarters and academic institutions, including Nike World Headquarters, The Wolfsonian Museum, ArtCenter College of Design, and California Institute of the Arts (CalArts), among others.
These engagements provide opportunities to exchange ideas, explore emerging trends, and contribute to conversations shaping the future of creative, cultural, and commercial industries. We share insights on creativity, visual storytelling, music culture, branding, and the evolving relationship between design and technology.
- Loud Podcast “The History of Reggaetón” Interview
- Billboard Music Week Las Vegas Panelist
- Recording Academy "Director’s Talk Series" Miami Panelist
- NAB Keynote Speaker (sponsored by Apple)Keynote Speaker
- Midem Music Cannes: “The Power of Video” Guest
- Latin Connection Podcast: Billboard Magazine Panelist
- Gráfica del Caribe San JuanKeynote Speaker
- Billboard Music Week Las Vegas Panelist
- Hispanicize “Music Videos Today” Panelist
- "When Album Covers Turn Into Objects"Panelist
- AIGA Parallels Series: Elastic PeopleExhibit /Panel
- SAE Institute Commencement CeremoniesSpeaker
Services
Every project is unique, therefore we do not believe in formulas. We believe in instinct, curiosity, and the courage to explore. Our studio always embraces uncertainty and spontaneity, the raw ingredients of creativity. Great work takes time. Trust makes it stronger. We are not into the flavor of the week, we are into building legacy.
Identity
- Album Covers
- Brand Development
- Campaign Strategy
- Creative Direction
- Curation
- Identity Systems
- Logo Design
- Packaging
- Publication Design
- Research
Film
- Branded Content
- Concerts
- Commercials
- Documentaries
- Long Form Originals
- Music Videos
- Photography
- Social Content
- Tour Content
- Trailers
- Visualizers
Live
- Artistic Direction
- Award Show Performances
- Experience Design
- Merch Design
- Tour Branding
- Tour Production
- Video Content Production
Contact
INFORMATION
info@elasticpeople.com
PRESS INQUIRIES
press@elasticpeople.com
SUBMIT PORTFOLIOS
careers@elasticpeople.com
3250 NE 1st Avenue Suite 314,
Miami Design District, Florida 33137